Methodology
How the score works
Every score is computed in code, not by the AI model itself — the same run produces the same result, and every number on this page traces back to a constant in the scoring engine. Nothing here is a marketing simplification.
The overall score
Five sub-scores, each 0–100, combined by weight.
- Presence35%
Whether you show up at all across the buyer questions we ask.
- Prominence20%
When you're mentioned, how high you rank among the recommendations.
- Share of voice20%
Your mentions weighed against every competitor the AI also named.
- Citations15%
How often the AI links back to your own domain, not a third party's.
- Sentiment10%
How positively the AI talks about you when it does mention you.
Engine weighting
Each answer engine counts differently, renormalized over whichever engines ran for your scan tier.
- ChatGPT40%
- Google AI Overviews40%
- Perplexity20%
Scan tiers
The free teaser scan runs 1 engine and 3 buyer questions. The full report runs 3 engines and 6 buyer questions.
Grade bands
- Category Leader80+
AI assistants name you first. Strong AI visibility.
- Visible60+
You show up in AI answers, but not always first.
- Emerging40+
AI knows you exist, but competitors are louder.
- Barely There20+
You rarely surface in AI answers. Big gap to close.
- Invisible0+
AI assistants don't mention you. You're missing the new front page.
Observational score based on AI answer samples, not a guarantee.