10. Your content and ours
Yours. You keep all rights in the content and data you give us, including your website content. You give us a limited licence to use it only to run, secure and improve the service for you. We do not use your private reports to train AI models, and we do not sell your data.
Reports. You may use, share and publish your own reports. A report you paid for is private until you publish it; free and partner reports can be read by anyone with the link — see who can read a report.
Ours. We (or our licensors) own the software, the scoring method, the design, the Seen in Search name and logo, and the site. You may not copy, change or reverse-engineer them except as the law allows. If you send us feedback, we may use it without owing you anything.
Aggregated data. We may use anonymous, aggregated statistics that do not identify you or your business to run and improve the service.